Software as a Service (SaaS) has emerged as a game-changing model that entrepreneurs and professionals are increasingly gravitating toward, drawn by its flexibility, accessibility, and potential for rapid deployment.
The recent wave of layoffs across industries has further accelerated this, as displaced professionals turn to SaaS platforms to launch startups, At Axcieve we take it as our mission to help businesses thrive and achieve more. Therefore, We decided to give a few tips to help SaaS owners market their B2B SaaS products and Services.
Key notes
Let people Know that your SaaS exists.
SaaS owners have been building lots of amazing solutions that can help businesses, Starting from simple tools or Extensions to Full platforms that combine multiple tools and features. But the problem they face is that most of them have been working in the shadows not sharing their solution and nobody knows that they exist.
To Solve this problem you need to talk about yourself and your solution. Leverage Social media and forums Like LinkedIn and Reddit to communicate with people, this communication can help you.
- Validate your Idea
- Know what they are looking for
- Give you insights about the problems they face
- Connect with potential customers from an Early stage
This way people will have an idea about you and what you are building, Creating a waitlist or giving free trials can also help you gather the contacts of potential leads that you can use later in Email Marketing “We will get to this point”.
Create a blog on your Website
Blogging is a very effective way of connecting with the audience who are searching for your solution. Bosting blog posts can help you rank your website on more keywords by answering questions your audience is asking, Sharing knowledge that can help them, And eventually boosting your brand authority as the brand professionals are getting information from you.
Your blog can be a channel for getting more revenue. It will give you a chance to talk more about your product, giving people a chance to discover what you are offering, and adding clear calls to action can help you convert these visitors who are your potential clients.
For example, Axcieve is an AI Sales assistant software that helps businesses generate more revenue by helping users automate the steps of the sales process by offering AI-generated features all in one place. Since I am the marketer I launched this blog to connect with my target audience which are business owners, solopreneurs, and sales professionals.
As a result of this blog, We doubled the number of keywords we are ranked on, Got a better ranking on previous keywords, and increased our website visits from 400 last month to 600 this month with a 50% increase. Although these numbers seem small for now. But if you did the math you will find that if we worked just on keeping this growth rate we will be able to get 50k monthly visits within a year. And if we manage to convert only 1% of this traffic to subscribe to our lowest plan we will be able to get $15,000 per month just from the blog.
Make people sell for you.
Doing everything yourself is exhausting and you will end up unable to achieve your target in each of them. This is why you need to get the help of salespeople to sell your product for you. But at this point, you can not afford the salary of a salesperson, right? Don’t worry I got you.
Thanks to the Internet, You can leverage Affiliate marketing platforms to get crowd numbers of people to sell your product without any need to pay salaries or upfront payments. Depending on how affiliate marketing works, People will market your product on their websites and social media channels.
This will give you two things, the first thing is awareness as they will post about your product on their blogs. The second thing is Revenue, if they were successful in convincing their audience to get your product you will be able to get more sales without worrying about sales efforts or cost. You will only pay them a commission for each successful sale you get.
= But wait, I have a sales team already … Can I make them achieve more?
Of course, AI made it easy for salespeople to automate their sales process, which helps them spend less effort and time doing their work. AI can help sales professionals save at least two hours of their day that can be spent on more communication and contacting more prospects. If you are interested I suggest you try axcieve as it helps your sales team manage their leads, Deals, create outreach plans, research clients and opportunities for better value selling, and help you monitor their efforts without the need to conduct meetings with them to ask about their progress.
Read more insights about how AI can help businesses achieve more revenue
Conclusion
To succeed as a SaaS owner, you need to ensure people know about your solution. Leverage social media, blogs, and affiliate marketing to build awareness and drive sales. Additionally, equip your sales team with AI tools like Axcieve to boost efficiency, automate processes, and achieve better results. By implementing these strategies, you’ll enhance visibility, connect with your audience, and grow your business sustainably.
