Software as a Service (SaaS) has emerged as a game-changing model that entrepreneurs and professionals are increasingly gravitating toward, drawn by its flexibility, accessibility, and potential for rapid deployment.
The recent wave of layoffs across industries has further accelerated this, as displaced professionals turn to SaaS platforms to launch startups, At Axcieve we take it as our mission to help businesses thrive and achieve more. Therefore, We decided to give a few tips to help SaaS owners market their B2B SaaS products and Services.
Key notes
1- Let people Know that your SaaS exists.
SaaS owners have been building lots of amazing solutions that can help businesses, Starting from simple tools or Extensions to Full platforms that combine multiple tools and features. But the problem they face is that most of them have been working in the shadows not sharing their solution and nobody knows that they exist.
To Solve this problem you need to talk about yourself and your solution. Leverage Social media and forums Like LinkedIn and Reddit to communicate with people, this communication can help you.
- Validate your Idea
- Know what they are looking for
- Give you insights about the problems they face
- Connect with potential customers from an Early stage
This way people will have an idea about you and what you are building, Creating a waitlist or giving free trials can also help you gather the contacts of potential leads that you can use later in Email Marketing “We will get to this point”.
2- Price your solution reasonably
Lots of people I met decided to price their solution very low to have a better value and be ahead of the competition. But the problem they face is that when people see a solution that is very low than others they start to get worried that it won’t deliver the same quality.
to avoid this problem try to research what your competitors have to offer, compare it with what you are offering, identify their prices, and if you decide to offer your solution for less pricing try to not go very low. Also if you have other competitive advantages than the pricing you must highlight it.
3- Create a blog on your Website
Blogging is a very effective way of connecting with the audience who are searching for your solution. Bosting blog posts can help you rank your website on more keywords by answering questions your audience is asking, Sharing knowledge that can help them, And eventually boosting your brand authority as the brand professionals are getting information from you.
Your blog can be a channel for getting more revenue. It will give you a chance to talk more about your product, giving people a chance to discover what you are offering, and adding clear calls to action can help you convert these visitors who are your potential clients.
For example, Axcieve is an AI Sales assistant software that helps businesses generate more revenue by helping users automate the steps of the sales process by offering AI-generated features all in one place. and we decided to launch this blog to connect with our target audience which are business owners, solopreneurs, and sales professionals.
As a result of this blog, We doubled the number of keywords we are ranked on, Got a better ranking on previous keywords, and increased our website visits by Fifty Percent.
4- Make people sell for you.
Doing everything yourself is exhausting and you will end up unable to achieve your target in each of them. This is why you need to get the help of salespeople to sell your product for you. But at this point, you can not afford the salary of a salesperson, right? Don’t worry I got you.
Thanks to the Internet, You can leverage Affiliate marketing platforms to get crowd numbers of people to sell your product without any need to pay salaries or upfront payments. Depending on how affiliate marketing works, People will market your product on their websites and social media channels.
This will give you two things, the first thing is awareness as they will post about your product on their blogs. The second thing is Revenue, if they were successful in convincing their audience to get your product you will be able to get more sales without worrying about sales efforts or cost. You will only pay them a commission for each successful sale you get.
If you have a sales team, AI makes it easy for salespeople to automate their sales process, which helps them spend less effort and time doing their work. AI can help sales professionals save at least two hours of their day that can be spent on more communication and contacting more prospects.
Read more insights about how AI can help businesses achieve more revenue
5- Aim for a high retention rate
Have you ever faced a problem where you are continuously converting new subscribers but your revenue still not growing? a low retention rate might be your problem.
A low retention rate means that your users are not renewing their subscriptions. This makes SaaS owners not able to grow more revenue although they are getting new subscribers. That is because they are losing old subscribers which makes them feel like they are running on a treadmill, Making too much effort but not going anywhere.
To keep your retention rate high you can Ask your audience for feedback or Even reward users who submit it, Sort the problems according to how hard they can be fixed, Fix the easy ones immediately, and make a plan for fixing the bigger issues. Finally, you will need to get back to them to let them know that you have fixed whatever makes them not satisfied which will give them indicators that you care about them and you are working hard to provide a reliable solution.
6- Make a community
Making a community based on your solution can help you keep your audience further engaged. It gives users a chance to communicate with each other, Ask questions, help each other and if you monitor their communication it will give you actionable insights based on your real target audience.
An example of companies who are leveraging the power of communities is Product Hunters on Reddit, If you go through it you will find people from their target audience interacting with each other, sharing their progress, how they used the platform, what it helped them achieve, supporting each other and eventually, this made the company have a bigger reach as the subreddit started to be suggested to users who have similar interests.
Conclusion
To succeed as a SaaS owner, you need to ensure people know about your solution. Leverage social media, blogs, and affiliate marketing to build awareness and drive sales. Additionally, equip your sales team with AI tools like Axcieve to boost efficiency, automate processes, and achieve better results. By implementing these strategies, you’ll enhance visibility, connect with your audience, and grow your business sustainably.
