Tag: TCO
Value Selling with Generative AI: 4 Areas of Transformation
Ahmed Elyamany AI-Value-Selling Advisor & Co-founder | Axcieve July 16, 2024 – Reading Time: 4 minutes Introduction Value Selling or Value-Based Selling (VBS) focuses on demonstrating the tangible (ROI) and intangible (TCO) benefits of a product or service to customers, rather than just competing on price. By teaching Generative AI into your value selling objectives,… Read more